FA Community Shield
The Football Association Community Shield (formerly and colloquially known as theCharity Shield) is an English association football trophy contested in an annual match between the champions of the FA Premier League and the winners of the FA Cup, though this tradition was only established twenty years into the fixture's existence. It is equivalent to the Super Cups found in many countries. The Shield was first played for in 1908-09, replacing the Sheriff of London Charity Shield that had been introduced in 1898-99.
The match is contested at the beginning of the following season, and since 1974 has been played at Wembley Stadium, although it was played at the Millennium Stadium in Cardiff, Wales while Wembley was being rebuilt. The newly built Wembley held the 2007 final for the first time since 2000. If a team wins The Double (both the Premier League and the FA Cup), then the Double winner plays the Premier League runner-up.
The Shield plays a major role for the FA in its efforts to raise funds for various charities throughout England. The sources for the funds include the net profits from admission tickets and sales of match day programmes. Parts of the fund are distributed to clubs who participated in the First Round Proper of the FA Cup, who are then in turn asked to nominate a charity or community-based organisation which will receive the clubs' share of the fund. The remainder of the funds will then be donated to The FA Charity Partners.[1]
The most recent Community Shield was played on 9 August 2009, at Wembley Stadium between Manchester United and Chelsea; Chelsea won 4-1 on penalties after a 2-2 draw in regular time. The same two teams will contest the 2010 FA Community Shield on 8 August 2010.
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